The Chapter Marketing Team was developed to increase the visibility of your Chapter and its Members’ businesses. Our primary mission in BNI® is to make sure that the Members are making more money. The money comes from the referrals that are generated. The referrals come from the Members. The more Members you have in your referral network, the more referrals will be passed. Creating visibility for your Chapter will increase the number of Members leading to an increase in referrals and, ultimately, more money for all Members involved! Collectively, the Membership Committee - Community Builder Specialist, Growth Coordinator, Events Coordinator, and Communications Coordinator make up the Chapter Marketing Team. The Chapter Marketing Team meets regularly to develop a plan of action for increased referrals and Chapter growth. Each role focuses on the following:
Membership Committee Community Builder Specialist: Events for Chapter Growth
Growth Coordinator: Leading Top 3 Most Wanted Professions in the Chapter
Events Coordinator: Events for Relationship Building & Increased Referrals
Communications Coordinator: Communications of happenings inside the Chapter and Region as well as business community events outside the Chapter
Chapter Marketing Team Expectations
Develop a Chapter Marketing Plan
The Chapter Marketing Plan is your roadmap to making your Members more successful! During your first Chapter Marketing Team meeting, set a plan for what events your Chapter will participate in during the upcoming term. Present this Chapter Marketing Plan at your next Chapter Success Meeting.
Maintain a Member Resource Table
Member Resource Table Item | Where to Find It |
|---|---|
Business Card Box | President or designee maintains this |
Testimonial Binder | Communications Coordinator brings to each meeting |
Chapter Library | Education Coordinator brings to each meeting |
Member Marketing Materials | Members are responsible for bringing items. Items should be removed weekly. |
The Chapter Marketing Team should attend the Monthly Chapter Success Meetings to report on the Chapter Marketing Plan implementation. Be available to answer Chapter Marketing Team questions and solicit Member participation to reach any short- or long-term Chapter goals and objectives.
All Marketing Team Members must attend the Leadership Conference and March Best Ideas Conference.
Regularly review the BNI Tampa Newsletter "Connecting The Dots", BNITampa.com, BNIAmerica.com, and the international website BNI.com for new information relevant to the Chapter’s interests and goals.
Conduct Monthly Chapter Marketing Team meetings to discuss and implement selected Chapter marketing strategies.
Chapter Marketing Strategies
Perhaps the best way to think about your BNI® Chapter is to consider it as your company’s “sales and marketing department.” The Chapter is like a marketing engine that, if not fueled, will stop running. Fuel for your BNI® marketing engine is an ongoing supply of visitors. As visitors experience your Chapter, they bring energy and referrals, and they often become future Members or Members’ customers. If they are accepted in the Chapter, they invariably become a customer of several Members and also bring to the table more than 250 contacts among the buying public.
In short, your Chapter must market itself to sustain and grow. Marketing your BNI® Chapter is more than looking for New Members; it is also looking for the current Members’ new customers.
BNI® marketing models use many preferred referral methods to market Chapters. The following strategies are proven to work effectively at attracting new people to your BNI® Chapters when the programs are utilized to their fullest potential
To obtain a more detailed explanation of most of these programs, contact the Region Team or the BNI® Region Office.
Systematic Referrals by Members
The referring power of your Members is the single most effective method to increase your membership and your personal marketing exposure. BNI® works because of referrals, and the best way to market your Chapter is also through referrals to the Chapter. Each Member must take every opportunity to discuss BNI® with his or her other business colleagues. Your Chapter’s recruiting efforts and ultimate growth will benefit from Members referring new visitors more than from all other methods combined.
Bring Your Best Client Day
Every Member brings the best client to the BNI Chapter meeting. Although this can be done year-round, this event often coincides with International Networking Week. Bring Your Best Client Day is an excellent focus for your Chapter meeting during International Networking Week, the first full week of February.
Bring a New Substitute Day
Statistics show that substitutes bring referrals, visitors, and New Members to the Chapter. When Members identify NEW substitutes, not only does it increase the individual Member substitute resources, but it also increases the visibility and profitability of the Chapter. Bring a New Substitute Day is an excellent focus for your Chapter meeting at the beginning of summer. Conducting this exercise will make the Members’ substitutes more comfortable with the other Members, location, and meeting process, thereby increasing the chances that the substitute will show up when called upon as a true substitute.
Business Open Houses for ACTivate & Fall Harvest
Twice a year, BNI® hosts Business Open Houses to support Chapters in growing their referral network with quality business professionals who will refer businesses all day, every day! BNI® Chapters conduct a Business Open House as part of this process. By adding New Members to your Chapter, there will be an increase in referrals passed and, ultimately, more business being conducted for all! On average, a Chapter that fully participates in the Business Open House process increases its referral network by more than six New Members!
The Membership Committee - Community Builder Specialist and Event Coordinator will act as the Business Open House Coordinators or the Community Builder Specialist will select two Members to take on this responsibility. The Business Open House Coordinators, along with the President or other Leadership Team Members, will participate in the Business Open House Training.
If your Chapter would like to conduct a Business Open House event at any other time of the year, please contact your Region Team or the BNI® Region Office at least 60 days in advance. This allows enough time to schedule Director Consultants to assist in running the meeting, venue, and food options, prepare your customized Business Open House materials and train your two Business Open House Coordinators on how to effectively have accountability and maximize the Members’ efforts for a successful event.
Focused Inviting Days
By utilizing an updated Top 3 List of Wanted Professions your Chapter would like to target, Chapter Members should focus on inviting business professionals in those selected professions for a particular Focused Inviting meeting. This method is particularly useful when you wish to create a sense of urgency for successfully filling specific categories. Try to picture a meeting with six or seven dentists in the room! Not wanting their competition to get the business, many of them will apply. Then your Chapter has the opportunity to interview and select the best!
Some Chapters will divide into three teams and focus on one of the three professions, creating a little friendly competition. Rotating these days every few weeks is part of the full Chapter Growth Through Focused Inviting Program.
Business Growth Through Contact Spheres Program
Each Chapter can be subdivided into smaller sub-groups of complementary and non-competitive businesses, trades, and professions called Contact Spheres. Within each Contact Sphere are many potential specialists who could become part of the Chapter. The ultimate goal is to have several Contact Spheres, ideally six, with at least eight specialists per team. This means that the Chapter composition would consist of 45-55 specialists (optimal Chapter size), each representing a different area. Your Chapter would then have a large range of services available to the buying public. It also means that a referral into one of the Contact Sphere ‘categories’ would probably result in cross-referrals to other Contact Spheres.
Once your Contact Spheres are built, there then becomes the potential for increased focused referrals for a Power Team. A Power Team is made up of people in professions that focus on the same target market who are truly dedicated to ongoing referral production for each other.
The best sources of information on this program are:
Director Consultant Presentation on Contact Spheres: Focuses on defining Target Market vs. Contact Spheres vs. Power Teams. Assists in the basic formation of Contact Spheres and encourage Power Team development.
Advanced Member Success Series Event: This 5-module course focuses on identifying the people in your network, learning how to move them from advocators to referral creators for your business, asking the right questions of your contact sphere to encourage power team development, supporting contact sphere professions for maximum referral potential in your power team, how to deliver a message to someone not in your contact sphere so they will refer you, and more! This, as well as all Advanced Member Success Series Events, can be held during your weekly Chapter meeting. Contact the Region Office for more details.
BNI Tampa Summer Games
Each summer, BNI® Tampa Summer Games is held as a region-wide game to increase the engagement of Members over the summer months. Each year the items tracked and points gained for each activity will change. Several great prizes are awarded to Chapters and Members who engage in the activities of the Summer Games.
The BNI® Game
The idea of this game is to increase both the size of the Chapter and the number of referrals generated within the Chapter while adhering closely to the BNI® process by developing a little competitive spirit among the Members through a point system.
There are a couple of great times during the year to implement the BNI® Game. It is an 8-week program that encourages on-time arrivals, attendance, substitutes, visitors, and referrals. We can track it automatically in Reporting2You so that each week every Chapter Member will get an email with the scorecard!
Chapter Marketing Materials Available
Supplement verbal invitations to visit the Chapter with BNI® marketing materials. BNI® marketing materials (i.e., Chapter A-Frame Sign, Chapter Banner, Chapter Table Cloth, Tabletop Banner, Retractable Chapter Banner) provide third-party testimonial evidence about BNI® as a viable marketing strategy. We can also provide your Chapter with complimentary BNI® Invitation Postcards and BNI® Information Sheets from the Region Office.
Chapter Marketing Team Meetings
The Chapter Marketing Team, including the Membership Committee - Community Builder Specialist, Growth Coordinator, Events Coordinator, and Communications Coordinator, should meet monthly to discuss the selection and implementation of selected Chapter Marketing Strategies.
Often, other Chapter Members may want to participate in the implementation of these programs. Since many hands make light work, encourage Member support and participation by developing special committees or task teams to plan and execute these marketing activities.
Include the Region Team in your planning discussions, they have experience and knowledge about strategies used successfully in other Chapters and regions. Please note: This Chapter Marketing Team reports to the Leadership Team through the Membership Committee - Community Builder Specialist. It does not have final authority for the Chapter. The Membership Committee - Community Builder Specialist is a Member of the Membership Committee; the Growth Coordinator, the Events Coordinator, and the Communications Coordinator are not.
Membership Committee - Community Builder Specialist
To view the Community Builder Specialist's responsibilities in the Membership Committee please see here.
Due to natural attrition, consistent, ongoing growth will always be essential for the success of any Chapter. Strong Chapters recognize this and have a focus on growth at all times. They also recognize that they must have a system in place to monitor and plan for the necessary growth.
Why is growth important? We know from experience that Chapters with 40+ Members are 287% more effective for the Members. We also know that every time you double the size of a Chapter, you triple the referrals, and Thank You For Closed Business generated.
Currently, the largest Chapter in BNI® is approximately 253 Members. While some people may think this is too large, others look at it as an opportunity to develop contact spheres into effective Power Teams.
Chapter Attitude: Why Is Growth Important to Chapter Success?
Any organization will constantly lose Members for various reasons; this is known as attrition. Strong BNI Chapters recognize this and have a focus on growth at all times.
Change is constant. Chapters are constantly changing, either in the upward or downward direction.
Growth is essential in building and maintaining large and strong contact spheres, allowing for strong referral and Power Team potential.
Large Chapters are more self-sustaining because they have many of Members doing a lot of inviting. Larger Chapters have more visitors, so they have an easier time maintaining Chapter size.
Large Chapters have a large pool of leaders from which to draw for the Leadership Team.
Large Chapters pass more referrals because there are more Members to pass referrals to. It’s easier to find and develop referrals for large Chapters.
Large Chapters have more energy as well as higher renewal and retention rates.
Why Do Some Chapters Grow and Others Stay Small?
Some possible reasons are:
Members don’t know why they should grow
Members don’t know how to grow the Chapter
There is no ongoing focus on growth at the Chapter level—the Chapter took its eye off the ball
The Membership Committee will add anybody and everybody just to fill a seat; they are less selective Members all have a different idea of what the "right” size is
There are problems in the Chapter. Members won’t invite because they are not proud to bring people
There is a lack of Members’ commitment
The location is unprofessional or overcrowded
The Chapter has a non-functioning Membership Committee and/or Leaders
The Chapter has a non-functioning or non-cohesive Leadership Team
The Role of the Membership Committee - Community Builder Specialist
The Community Builder Specialist is a Member of the Chapter Marketing Team and Membership Committee, working alongside the Chapter’s Leadership Team to support consistent growth. This role involves guiding the Chapter to overcome obstacles and implementing strategies and programs to achieve their goals. The Community Builder Specialist coordinates programs, enlists Members, and creates committees as needed to put plans into action.
Community Builder Specialist Expectations
Meet with the Vice President and Membership Committee to determine the professions that would best fit into the Chapter. Remember: Always be looking to fill the open positions of current Members’ Contact Sphere. One of the major reasons for Members leaving a Chapter is because they are not working within a Power Team. The first step would be to fill the Contact Sphere that would allow the Member to make the necessary commitments to develop a Power Team.
Attend monthly Chapter Success Meetings to determine areas for improvement and to offer suggestions and feedback that may be received from guests, Visitor Hosts, and Members that will assist the Chapter in increasing membership.
Share the Inviting Mindset with Members. Encourage Members to continuously invite visitors to your Chapter meeting to increase energy and increase their referral network, which leads to more referrals and, ultimately, more business! This information can be shared in several ways: One-to-Ones with Members, during Networking Education Moments, during Director Consultant Feature Presentations, during the Membership Committee Report, etc.
Pay attention to your Chapter’s closing ratio of visitors on the Chapter Goal Boards:
The average visitor-to-application ratio in BNI® is about 1 in 5. When a Chapter has more than 40 Members, that ratio increases to 1 in 4. That means for every 4 visitors; one will apply. If you track your closing ratios, you’ll be able to see exactly where your Chapter stands and where there is an opportunity for improvement.
Chapters that effectively use the Visitor Orientation have a much higher closing ratio.
Meet with the Visitor Host Coordinator to ensure that the Visitor Orientation and Visitor Follow-Up are done effectively to convert the visitors to Members
An effective Visitor Orientation that is informative and provides an opportunity to apply will result in a higher ratio of applications submitted.
Effective follow-up is essential to Chapter growth. We have found that up to 80% of the visitors who are effectively followed up with will submit a membership application.
For details on the Visitor Orientation and Visitor Follow-Up, please see the BNI Weekly Chapter Meeting Agenda and the Visitor Host Team section.
Work with the Education Coordinator to develop Networking Education Moments on why and how to grow the Chapter.
Provide Power Team information and resources to Members who want to form a Power Team around their business. Since Power Teams are Member driven, encourage Members to provide their Power Team announcement to the Communications Coordinator during the Announcements portion of the meeting.
Implement Chapter Marketing Strategies to encourage Chapter growth, such as:
Systematic Referrals by Members
Bring Your Best Client Day
Bring a New Substitute Day
Visitors’ Days & Member ACTivate
Business Open Houses & Fall Harvest Challenge
Focused Inviting Program
Visitors Contest
Business Growth Through Contact Spheres Program
The BNI Game
Remember: It’s a red flag if your Chapter has gone two weeks in a row without a visitor!
Community Builder Specialist Checklist of Responsibilities
BEFORE the Chapter Meeting each Week
▢ Arrive 15 minutes before Open Networking
▢ Print the most current regional Calendar of Events from the BNI® regional website
▢ Prepare a brief Chapter Marketing Team report for upcoming Chapter events, if applicable
▢ When a Chapter event is coming soon, ask the President for the appropriate time to present during the meeting
▢ Assure the Wanted Sign is updated by the Growth Coordinator
DURING the Chapter Meeting each Week
▢ Brief the Chapter on any upcoming Chapter events
▢ Assure the Event Coordinator is prepared to report and PROMOTE the upcoming regional Calendar of Events during the Announcements portion of the agenda
MONTHLY
▢ Attend Monthly Chapter Success Meetings
▢ Discuss ways that the Chapter Marketing Team can assist the Chapter in reaching any short- or long-term goals and objectives
▢ Report on Chapter, Area, and Region events and socials
▢ Attend and facilitate the Chapter Marketing Team Meetings
▢ Review progress on Chapter Marketing Plan and program implementation. Check BNITampa.com for updates or changes to the Event Calendar
Growth Coordinator
The Growth Coordinator position is designed to assist the Chapter in the growth and promotion of the wanted Referral Partners in the Chapter. This position coincides with the Leadership Team term. Additional Growth Coordinator Trainings are held throughout the year either in person or via Zoom and posted to the portal, focusing on the various upcoming events. The Growth Coordinators is essentially a liaison between the Chapter and the BNI Region Office to promote cross-Chapter growth and maintain a current list of the Top 3 Wanted Classifications and the updated reward amount in the BNI Tampa Portal.
Expectations
Work with the Chapter Marketing Team to promote and coordinate Chapter growth.
Assist Community Builder Specialist with implementing a Business Open House day. Participate in the Business Open House Training with the Community Builder Specialist.
Make sure the Chapter is represented at all BNI® functions throughout the year.
Assist the Leadership Team and Region Team on any special projects as requested.
If you are unable to coordinate a particular event, please coordinate with another Member to be the contact person for any of these events.
Growth Coordinator Checklist of Responsibilities
BEFORE the Chapter Meeting each Week
▢ Arrive 15 minutes before Open Networking
▢ Update the WANTED sign before the meeting with the Top 3 Most Wanted Professions as well as name 3 local business potentials to contact and how much the reward is up to for each profession
▢ Prepare a brief Chapter Marketing Team report for upcoming Chapter events, if applicable
▢ When a Chapter event is coming soon, ask the President for the appropriate time to present during the meeting
DURING the Chapter Meeting each Week
▢ Announce the Top 3 Most Wanted Professions, 3 local businesses we would love to contact, and how much the reward is currently for the Sponsoring Member
MONTHLY
▢ Attend Chapter Marketing Team Meetings
Growth Coordinator Process
Identifying TOP 3 WANTED Professions
Working with the Chapter Marketing Team, use the Chapter Contact Sphere Report, found on Reporting2You.com, to identify the 3 smallest Contact Spheres and select a BNI Professional Classification in each sphere to focus the Chapter’s inviting efforts.
During the BNI® Announcements, Reminders, and Special Reports portion of the meeting (visitors will be in Visitor Orientation), the Events Coordinator will turn a few minutes over to the Growth Coordinator to ask Members for potential local businesses to focus our sponsorship efforts. The Growth Coordinator will announce the first profession selected and write on the Wanted Board the names of 3 local businesses. If the Chapter Members do not know any immediately, the Chapter Marketing Team will identify 3 local businesses by doing a search on Google or Social Media for potential inclusion.
After completing the Profession and 3 potential local businesses, the Growth Coordinator will ask who in the Chapter would benefit from the 1st profession and ask for what reward they would like to contribute. Repeat for all 3 Professions.
Note: The best reward is one that comes from one of your Chapter Members! For example, you have a Mary Kay representative or a local florist, and the Member putting up the reward would say, I will give a $50 gift bag from our Mary Kay representative or a $50 bouquet as a reward. (Thus resulting in a referral and Thank You For Closed Business for your Chapter while adding to the value for the wanted referral partner.) Tabulate the total value of all rewards and put that amount on the reward line on the board. Repeat for all 3 professions.
After the Wanted Profession has been sponsored into the Chapter, you are responsible for gathering the rewards and delivering them to the Sponsoring Member (whether in your Chapter or cross-Chapter in the region). The next profession will be selected in the same way as before by identifying the next smallest Contact Sphere and selecting a Professional Classification to add to the board, and asking for the same information at a future meeting.
Updating the Region Reward Board
Once you have your TOP 3 Wanted Professions and the current rewards, record them using your Growth Coordinator Portal Page for publication to all Members in the region. Please update the reward EVERY WEEK so it is kept up to date, and other Members from around the region can potentially sponsor new referral partners in your Chapter. https://portal.bnitampa.com
Events Coordinator
The Events Coordinator position is designed to assist the Chapter in the coordination and promotion of events within the Chapter, the Area, the Region, and throughout the local community. This position coincides with the Leadership Team term. Additional Event Coordinator Trainings are held throughout the year, either in person or via Zoom and posted on the portal, focusing on the various upcoming events. The Event Coordinator is essentially a liaison between the Chapter and the BNI Region Office, bringing event ideas and information to the Chapter regularly.
Expectations
Work with the Community Builder Specialist to promote and coordinate Chapter representation and table setup for BNI® regional events
Assist Community Builder Specialist with implementing a Business Open House day. Participate in the Business Open House Training with the Community Builder Specialist
Facilitate, with the President, Ribbon-Cutting Ceremonies for New Members the week of the first Featured Presentation
Schedule Chapter social events to build Chapter relationships among Members
Promote Chapter and Member attendance and participation in local trade shows
Promote and coordinate Chapter registrations for Area and Regional events
Coordinate efforts for area joint Chapter events
Participate on the Event Committee for regional conferences, business expos, or book tours
Make sure the Chapter is represented at all BNI® functions throughout the year
Assist the Leadership Team and Region Team on any special projects as requested
If you are unable to coordinate a particular event, please coordinate with another Member to be the contact person for any of these events.
Events Coordinator Checklist of Responsibilities
BEFORE the Chapter Meeting each Week
▢ Arrive 15 minutes before Open Networking
▢ Bring the most current regional Calendar of Events on the BNI® region website
▢ Prepare a brief Chapter Marketing Team report for upcoming Chapter events
▢ When a Chapter event is coming soon, ask the President for the appropriate time to present during the meeting
DURING the Chapter Meeting each Week
▢ Brief the Chapter on any upcoming Chapter events
▢ Report on the upcoming regional Calendar of Events during the Announcements portion of the meeting agenda
▢ Participate in Ribbon-Cutting Ceremonies with New Members
MONTHLY
▢ Attend Chapter Marketing Team Meetings
▢ Review progress on Chapter Marketing Plan and program implementation
▢ Check the BNI® region website for updates or changes to the Event Calendar
Chapter Event Ideas
BNI® Family Picnic
During the summer, the BNI® Region Office or BNI® Chapters may hold a picnic for all Chapter Members and their families. Chapters are encouraged to donate Chapter gift baskets as door prizes. This is a potluck event, so you’ll be coordinating the potluck sign-up sheet as well as getting Members to RSVP and attend the event.
BNI® Networking Mixer
This event is intended to promote your Chapter Members’ businesses, as well as your Chapter, to visitors and other BNI® Members throughout the region. As Event Coordinator, you’ll be responsible for registering your Chapter for this event, coordinating the table setup and take down, as well as encouraging Members to bring visitors to the event.
Chamber Events
Chamber events are an outstanding way to meet prospective Members as well as promote your own business. Each week during the Announcement portion of your BNI® meeting, you should promote and announce Chamber events, mixers, and other networking events to encourage participation. Supporting your local Chamber of Commerce will only prove to benefit your Chapter. Most Chambers have a website that lists their monthly events. As Events Coordinator, you can also assign other Chapter Members to attend these events to promote your Chapter. Have them report back at the next meeting about their visit to the event.
Chapter Socials
Often, Chapters will conduct Chapter socials to encourage Members to get to know each other better. Quarterly events such as movie nights, bowling, batting cages, rock climbing, BBQs, or Member Open Houses are examples. Other Chapters will do an evening event that focuses on “Client Appreciation Night.” As Events Coordinator, you’ll be responsible for setting up a Steering Committee to organize, arrange, and promote this event within your Chapter.
Chapter Trade Shows (Hosted by the Chapter)
A business-to-business trade show can significantly increase the Members’ marketing visibility. Each Contact Sphere/Power Team can team up to create a themed table for demonstrating their products and services. Select a large room and divide the tables by Contact Sphere sections for “one-stop shopping.” Light snacks and drinks should be available. A Director Consultant can be invited to speak on referral marketing or business networking. Each Member invites a pre-determined number of visitors and guests from their existing client database to create a walk-through audience of more than 200 people. All associated fees are the responsibility of the Chapter and its Members. BNI® Region Offices do not subsidize a Chapter Trade Show.
Joint Chapter Meeting
Ever wonder how another Chapter runs its meeting? Even though it’s the same agenda, each Chapter has its own dynamics and way of presenting the information to its Members and visitors. Arrange with another local Chapter to do a Joint Chapter Meeting to spice things up a bit. Remember, if this event takes the place of your regular meeting that week, then attendance is required (substitutes are allowed). Are you interested in setting up a Joint Chapter Meeting? Contact the BNI® Region Office for more information.
Region Conferences/Business Expos
This event is designed to educate BNI® Members and the general public on how to better do business by referral. This event may coincide with a Book Tour or International Speaker. As Events Coordinator, you’ll be responsible for promoting these events in your Chapter and encouraging Members to participate. Usually, a one-day event, business expos, and regional conferences are packed with valuable business-building seminars and are often combined with a trade show.
Trade Shows
Trade shows are one of the most effective ways of increasing Chapter membership. BNI® regularly purchases booths in trade shows and expos. Although the primary purpose of the trade show participation is to promote your Chapter, Members who staff these events may represent their business. If you hear of a trade show in your area, contact the BNI® Region Office 60 days in advance for planning and implementation ideas.
Communications Coordinator
The Communications Coordinator position is designed to create awareness about your Chapter throughout the local business community. The Communications Coordinator will be responsible for providing newsworthy information about the Chapter to local papers and other media after BNI® Region Office Approval of branded materials and content. This position coincides with the Leadership Team term. The Communications Coordinator will work closely with the BNI® Region Office, various Members of their Chapter Leadership Team, and their Chapter Members to fulfill their responsibilities to the best of their ability.
Communications Coordinator Expectations
List Chapter meeting day, time, location, and contact information in the business calendar of local newspapers and online forums.
Send out press releases as appropriate for your Chapter after content approval by the BNI® Region Office.
Send a weekly follow-up and reminder email, such as a Chapter Newsletter, to all Chapter Members. Include upcoming speakers, Meeting Stimulants, events, and reminders.
Assemble a Testimonial Binder for your Chapter. Communicate with your Chapter the importance of creating credibility by utilizing written testimonials.
Become the Contributing Editor for your Chapter’s Facebook Page. Post upcoming speakers and Chapter events regularly. Contact your BNI® Region Office to be added.
Assist the Leadership Team and your BNI® Region Office on any public relations projects as requested.
Announce and promote local Chamber of Commerce events.
When published:
Clip and keep a copy of the article or announcement. Display all articles in your Chapter Testimonial Binder.
Display the article or announcement at the Member Resource Table for increased credibility for your Chapter.
Notify the BNI® Region Office with the Publication Name and Date of Publication.
Send a copy or a link to the article or announcement to the BNI® Region Office.
Weekly Follow-Up & Reminder Email Communication
Weekly follow-up and reminder emails are essential to ongoing communication between Chapter Members about Chapter happenings. Each week these email communications need to be sent the same day as the meeting.
Here is an example of an outline to develop your weekly email reminders (contact the BNI® Region Office for formatted examples to build your visibility in your Chapter):
Weekly Presentation Topic
Weekly Stats / VP Report
Last week we passed ___ referrals, had ___ One-to-Ones and reported $___ in business
Upcoming Speakers
Purpose & Overview '
Networking Education
Feature Presentation
Closing Quote
Welcome New & Renewing Members
Chapter Facebook Page, Chapter Website
Chapter Goals
Top 3 Professions Wanted
Upcoming Events
Communications Coordinator Checklist of Responsibilities
BEFORE the Chapter Meeting each Week
▢ Arrive 15 minutes before Open Networking
▢ Refer to the most current regional Calendar of Events from BNITampa.com
▢ Update the Chapter Meeting Slides (or communicate with your Chapter President to input the information) with upcoming events
▢ When an outside event is coming soon, ask the President for the appropriate time to present during the meeting
DURING the Chapter Meeting each Week
▢ With the Events Coordinator, report on the upcoming regional Calendar of Events during the Announcements portion of the agenda
▢ Next Chapter Success Meeting
▢ Next Member Success Program
▢ Next Advanced Member Success Series
▢ Next Professional Development Workshop
▢ Next In-Chapter Advanced Member Success Series
AFTER the Chapter Meeting each Week
▢ Send a weekly follow-up and reminder email to all Members
▢ Recap meeting happenings, announce upcoming speakers, Meeting Stimulants, events, and reminders.
▢ Post next week’s speakers and upcoming Chapter events on Facebook
MONTHLY
▢ Attend Chapter Marketing Team Meetings
▢ Discuss ways that the Chapter Marketing Team can assist the Chapter in reaching any short- or long-term goals and objectives